40 years after the 1986 World Cup in Mexico, one song continues to resonate in the memories of fans: the ChiquitiBum.
It was born during that World Cup and became one of the most recognized cheerleaders in the country. Its catchy rhythm and its ease of chanting it took it beyond soccer: today it is part of family gatherings, parties and celebrations.
Over time, the ChiquitiBum stopped being just a stadium shout. It became an emblem of Mexican popular culture. Several generations adopted it as a way to celebrate.
A return with new airs
Four decades after its appearance, the porra returns with a new musical interpretation. It maintains its essence, but incorporates contemporary elements to bring it closer to a younger audience.
The commemoration also includes items inspired by the aesthetics of 1986. It is a tribute to one of the most remembered elements of the World Cup held in Mexico.
Regardless of its origin, ChiquitiBum continues to be an expression that reflects the festive atmosphere of that World Cup. And 40 years later, it remains alive in the collective memory of Mexicans.




