Cemex implements a digital assistant for its finances

A digital assistant trained with thousands of internal data helps cement company executives make faster and more informed decisions.

Cemex welcomes a new member of the team

He is not a human, but he already works with 160 senior managers. It is called LUCA Bot, a financial agent powered by artificial intelligence that the Mexican construction materials company has integrated into its operations.

Its function is clear: allow executives to plan, work and make decisions in a more informed and agile way. To do this, it is trained with thousands of internal economic and financial figures, many of them confidential.

“It is an opportunity to interact with information, to maintain a more enriching dialogue with data,” says Fausto Sosa, vice president of information technology at Cemex.

More than just a chatbot

Officially launched early last year, LUCA Bot is not a generic tool. According to the company, it has brought about significant change by saving time and providing timely access to financial information 24 hours a day.

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The commitment to this technology is not accidental. Jaime Muguiro, CEO of Cemex, has made investing in intelligent systems a key priority to achieve efficiencies in a competitive environment.

“Technology is a prerequisite to achieve the operational efficiency set by senior management,” insists Fausto Sosa.

The numbers speak for themselves. Currently, the assistant manages between 700 and 800 queries per month with an accuracy of 82% in analysis and 92% in pure data, according to Jaime Martínez, head of global controllership.

To reach that level, it has been trained with more than 35 thousand questions and is updated daily with comments from managers. It includes more than 60 predefined instructions and its interface follows the familiar Microsoft 365 Copilot design.

Security and range

Regarding data protection, Cemex states that it stores information securely in its own space within Azure. The agent works with its own instructions and specific settings to generate reliable responses and minimize errors.

Only basic session data such as username, questions asked and subsequent evaluation are saved.

Its impact is tangible: it processes more than 120 key performance indicators, broken down by region, country and plant. This covers a decade of data that is updated monthly, with access restricted based on each executive’s profile.

“It is an improvement in visibility that allows you to activate operational levers,” concludes Fausto Sosa about this assistant that is already part of daily life in corporate offices.

World Cup 2026: the technology that will transform how you watch football

Data, AI and 3D avatars will change the fan experience at the trinational tournament.

Almost 50 teams, three countries and more than one hundred matches. The 2026 World Cup will not only be the largest in history, but it will also transform the way we watch football from home. Artificial intelligence and advanced statistics will be the protagonists.

Tools like Football AI Pro, created with Lenovo, will help coaches prepare for matches and detect weak points. For the viewer, the data will be converted into graphs and summaries that explain what is happening on the court.

How the experience changes

In Qatar 2022, 12 cameras were already used to track the ball and 29 body points of each player 50 times per second. By 2026, that level of detail will be the norm. Stats will no longer be cold numbers: defensive lines, heat maps and movement patterns will be displayed.

In addition, the organization announced 3D avatars to recreate plays and referee decisions. Thus, tactical concepts such as high pressure or compact block will be visual and easy to understand.

The 2026 World Cup will maintain the excitement of goals and surprises, but with tools that allow us to better understand the game. Technology does not take away passion, but rather adds context.

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Meta faces failures on Facebook, Instagram and WhatsApp

Users report intermittencies in Meta applications during the morning.

Failures in Meta services

Since this Wednesday morning, users of Facebook, Instagram, WhatsApp and Messenger reported interruptions in the operation of these platforms. The DownDetector site, which compiles crash reports, recorded an increase in complaints starting at 7:41 a.m.

According to the data, Facebook reached its peak of reports at 8:11 with 5,245 incidents. The main problems were concentrated in the application (47%), login (33%) and connection to the server (16%).

Messenger also had bugs. Its highest peak occurred at 7:48 with 260 reports. The most common difficulties were logging in (67%), the app (24%) and messaging (7%).

In the case of Instagram, reports increased until 8:20 with 326 complaints. 68% of users reported problems with the app, 14% with the connection to the server and another 14% with the login. The Tech Bit team confirmed difficulties when trying to publish stories, which could be related to the same bug.

WhatsApp, for its part, also suffered interruptions. 47% of the reports indicated problems with the web version, while 23% mentioned errors in the app and 16% in the login.

So far, Meta has not issued an official statement about the causes of these failures. Users are advised to stay tuned for updates.

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Google integrates Gemini into Chrome for all of Latin America

Google expands its Gemini assistant in Chrome for users in the region.

Smart assistant comes to the browser

Google confirmed the expansion of Gemini, its assistant based on artificial intelligence, in Chrome for all of Latin America. Mexico is among the countries that already have access to this function, designed to simplify tasks within the search engine.

According to the company, Gemini helps users “understand information, stay organized, and complete tasks more easily.”

What does it allow you to do?

The integration eliminates the need to switch tabs to use the AI. In the upper right corner of Chrome the legend “Ask Gemini” appears.

With connections to Gmail, Maps, and Calendar, you can compose emails, check locations, and schedule meetings without leaving the current page. You can also compare products or summarize data from multiple open tabs. Google explains that “Gemini can understand the context between tabs and help you bring all the information together in one place.”

Additionally, Chrome incorporates AI-powered image editing tools, allowing you to transform photos directly from the browser with simple instructions.

Security and control

Google assures that these capabilities were “designed to always keep you in control” and developed with security as a priority. The models were trained to detect known threats, such as attempts to inject malicious instructions, in order to offer safer browsing.

The feature is now available for Chrome users in the region.

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