A historic milestone in the music industry
The Puerto Rican artist Bad Bunny has established an unparalleled precedent in the Mexican market by selling out the tickets for his eight presentations at the GNP Seguros Stadium in Mexico City in less than seven days. This achievement, confirmed by Ticketmaster, reflects a demand of 7.5 million access requests, a figure that exceeds the available capacity by 15 times. If this demand had been met, 123 additional dates would have been required in the same venue, according to platform calculations.
Detailed demand analysis
The data reveals significant demographic and logistical patterns:
- Predominant audience: 66% of buyers were women, while 34% were men. The age group of 18 to 24 years concentrated 34% of the transactions, followed by 30% of people between 25 and 34 years old.
- Geographical origin: 45% of the attendees will come from Mexico City and the State of Mexico, evidencing their roots in the center of the country.
- Digitalization: 100% of the tickets were issued in SafeTix format, a system designed to combat fraudulent resale, with an average of 3.4 tickets per order.
Context and projections
This tour, called “I SHOULD THROW MORE FOTOS World Tour”, marks the return of the performer to Mexico after his successful presentations at the Azteca Stadium in 2022. It is estimated that approximately 360,000 spectators will attend in total (45,000 per date), although the figure could vary depending on capacity adjustments. To measure the magnitude, Ticketmaster pointed out that, if it were a physical queue, it would cover the distance between the Mexican capital and Guadalajara (about 540 km).
This phenomenon not only underlines Bad Bunny’s dominance in the urban genre, but also the evolution of digital sales mechanisms. The platform registered 2.2 million unique users and 1.2 million fans in the virtual queue, figures that redefine the parameters of success in the industry.
Cultural and economic implications
The event will generate a substantial economic impact in the area, from lodging to local businesses. In addition, it consolidates the artist as a catalyst for trends, capable of mobilizing young generations through innovative strategies, such as digital exclusivity in ticket sales.
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