An infiltrator in the competition
As part of the promotion of Spider-Man: A New Day, which premieres on July 29, Tom Holland and Zendaya crashed a stunt contest for the spider hero. Without revealing his identity, Holland competed against content creators seeking the title of “Spider-Man’s Double.”
Between somersaults and web tosses, the actor demonstrated his skills. But the jury, headed by Zendaya and Spanish YouTuber Ibai Llanos, disqualified him. The reason: being the real Spider-Man, he could not be considered a double.
Reactions and virality
At the end, Holland revealed his face. The participants, fans of the Marvel character, were surprised and recreated the famous Spider-Man meme pointing at each other. The video, published just a day ago, has accumulated almost 4 million views.
The crossover between streamers and Hollywood stars generated waves on networks. Users celebrated the creativity of the promotional team and Holland’s naturalness in integrating without being detected.
The disqualification of the actor became a trend and added divided comments: some see it as a brilliant marketing move; others claim that the contest lost authenticity. However, the strategy achieved its objective: to maintain attention on the premiere.




