The meme war in Liga MX reaches a new and sarcastic level
It seems that in the Liga MX not only are balls and titles disputed, but also the crown for the team with the most ingenious (and mischievous) community manager department. The Toluca Red Devils, the same ones that currently have the most crowded showcase in national soccer, decided that winning was not enough. You had to rub your rival’s victory on the screen, with style and, of course, with a healthy dose of sarcasm.
Your weapon of choice? None other than Bad Bunny, the Puerto Rican icon who, without knowing it, has become the unofficial narrator of the exploits and frustrations of Mexican football. Because, of course, what better way to prepare for a tournament than with a battle of egos on Instagram?
A “copy-paste” with a taste of glory (and mockery)
The play was as simple as it was effective. Toluca published an image that is a shameless – and brilliant – copy of the cover of Benito’s album “I should throw more photos.” But with a small and significant change: the title now read “I should have asked for more chairs”, accompanied by the dazzling collection of trophies from the current two-time championship: the Clausura 2025, Apertura 2025, Campeón de Campeones and Campeones Cup.
The genius, dear reader, is not in the original idea (which was not either), but in the timing and the context. Because America, in its glory days of the three-time championship, had done EXACTLY the same thing. Yes, the same template, the same typography, the same phrase. The difference, and this is where the wink hurts more than a missed penalty, is that Toluca’s seats are newer and, technically, are more numerous in this cycle. It’s the football equivalent of saying: “Your joke, but better executed.”
It’s as if instead of greeting you back, your neighbor greeted you with more enthusiasm and better hair. The humiliation is subtle, digital and completely deliberate.
From blue-cream hegemony to scarlet reign
Let’s not forget the background of this delight of sports marketing. This mockery (in quotes, but not so many) is the dessert after a historic banquet. Toluca not only ended the dream of the four-time American championship in the Gran Final of the Clausura 2025, but was then crowned in the Apertura 2025 after a penalty shootout that should have left half the country without nails. So why not celebrate with a little scrubbing? At the end of the day, football is passion, and part of passion is… being a little insufferable when you win.
Now, with Clausura 2026 about to begin, the message is clear. The Devils do not come to defend titles; They come to remind everyone, especially their historical rivals, who laid the last stone on the road. Their first match against Monterrey will be the first chapter to see if the spark of the meme transfers to the grass, or if it becomes a boomerang of those that hurt.
Meanwhile, we fans are left with an existential debate: who did it better? America with its three-time championship or Toluca with its two-time championship and master replica? The only thing that is certain is that Bad Bunny should start collecting royalties for being the benchmark for soccer greatness in Mexico. Your next album? “I should have signed a sponsorship contract with Liga MX.”
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