A literary (and very partisan) Christmas reaches the Senate
Imagine the scene: a truck parked, not with toys for a noble cause, but with 17,420 copies of the latest political *best-seller*. Thus, with the subtlety of a viral meme, thousands of copies of “Grandeza”, the work of former president Andrés Manuel López Obrador, arrived at the Reforma and Insurgentes campus. The Santa Claus in this peculiar Christmas delivery was none other than Adán Augusto López, the coordinator of Morena in the Upper House. Because what better gift for a senator than 260 identical books to hand out? Clearly, charcoal for the fireplace is very out of fashion.
The logistics were worthy of an Amazon distribution center in Buen Fin. Workers with “little devils” (the carts, not mythological beings) unloaded boxes and more boxes sealed by Editorial Planeta. Each of the 67 Morenoist legislators received a batch of 13 boxes, each with 20 books. The business card, of course, could not be missing: “With the kind regards of Adán Augusto López Hernández, senator of the Republic“. A detail *so* personal and unique that it surely melted hearts in every office.
And now what do we do with 260 books?
The million dollar question, or rather the 17,420 copies. A senator, who preferred anonymity (wow, what a surprise), revealed the master plan: the volumes are to “give them away to the people.” That’s right, the Christmas gift of the Morenoist caucus for the population will be… a political treaty. While some dream of a hot dinner or an extra bonus, others could receive a copy of the historical vision of the Tabasco native. It is the *spin-off* of the basic basket: the ideological basket.
The operation transforms the Senate temporarily into a gigantic sales room or, to be less generous, into a propaganda warehouse. The massive distribution strategy of this bibliographic material raises an interesting debate about the use of legislative spaces and resources. Beyond the anecdote, this episode reflects the intense battle of narratives and the search for permanence in public discourse that characterizes contemporary politics. Giving away books is not new, but doing it on this scale and from a position of institutional power gives a particular *twist* to the matter.
In the end, the episode leaves a bittersweet taste. On the one hand, encouraging reading is always laudable. On the other hand, the line between cultural promotion and partisan dissemination seems thinner than a page in the book itself. As the copies of “Greatness” find their way into the hands of citizens, the image remains of a truck unloading packaged ideas, ready to be distributed like the spirit of the season. A reminder that in politics, even gestures of generosity come with a clearly visible return address label.
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