Tired of paying double for a ticket and not knowing why?
Senator Olga Sosa presented an initiative that promises to bring order to the chaos at the ticket booths. It’s called “Secure Ticket” and it goes straight to what drives us crazy: inflated prices, opaque processes, and those bots that take everything before you can blink.
“We seek to restore the balance between consumers and digital platforms,” said the senator. And what a need it is.
Numbers hurt
Between 2022 and 2024, PROFECO registered more than 5,600 complaints against ticket offices. But the last straw was in 2026: almost 5,000 complaints in a single week due to prices and hidden charges. It’s no coincidence, it’s a system designed to get every penny out of you.
What changes with this reform?
Four key points that sound like common sense but that no one applied:
- Real price from the beginning: nothing like they charge you one thing and in the end it is another. The total cost will be displayed from the first click.
- Goodbye to bots: it is prohibited to use software to hoard tickets and resell them three times as much.
- Unique Traceability Identifier: each ticket will have a code that guarantees that it is authentic. The myth that they sell you something that doesn’t exist is over.
- Full refund if they cancel: If the event is canceled or changed, you get everything back. No excuses.
Will it really work?
Here is the million dollar question. Because we have already seen reforms that promise a lot and end up as a dead letter. But the context is different: citizen pressure and fatigue are real. Senator Sosa is betting that technology, used well, can be the consumer’s ally and not his executioner.
“We place technology at the service of people, not abuse,” he stated.
Hopefully this time it’s not just a slogan. Because if we have learned anything, it is that power has better lawyers, but the truth has journalists and, now, a law that could change the rules of the game.
