The drama of the kilo of tortillas: real threat or political theater?
The authorities came to the rescue quickly. Very fast. The Ministry of Agriculture and Profeco released a joint statement to rule out any justification that could lead to an increase in the price of tortillas. The message is clear: there is no increase in the cost of corn or flour that supports raising the basic product par excellence.
“They made a strong call to avoid unjustified increases in the price of tortillas to the detriment of the population”
This is where the plot gets interesting. Why this announcement now? What are they seeing that we aren’t? Like any good political drama, there are always actors behind the scenes.
The agreement that few know about
It turns out that there is a National Corn-Tortilla Agreement where the majority of industrialists committed to maintaining stable prices. Canami and UNIMT publicly ratified that commitment. They say there is no technical or economic justification for an increase.
But I wonder: if everything is so controlled, why does the government need to remind everyone?
Profeco has eyes on 603 tortilla shops nationwide as part of the Who’s Who in Prices program. They review compliance monthly. It’s like having an inspector on every corner.
My wife, a teacher, tells me that at her school the mothers already comment on the prices. My teenage daughters notice when the pantry gets tighter. This is not economic theory—it is everyday life.
The government is working to organize the entire chain, from the producer to the tortilla factory. They talk about food sovereignty and protection of purchasing power. Nice words, but what matters is what you pay tomorrow for your kilo.
The next time you hear rumors about raises, remember this move. Someone tried to raise the curtain on a new inflationary act, and the authorities lowered the curtain before it began. The political theater continues, but for now, the tables remain in place.
