The King who painted his own meme
Ah, Felipe VI, that man who we normally only see at formal events or inaugurating things that no one remembers, decided yesterday that his real vocation was, in fact, to be a cultural influencer. The setting? An Instagram live from the Prado Museum, because nothing says “modernity” like a monarch analyzing a 17th century painting on a social network designed for selfies and photogenic food.
Las Meninas, or how a king tries to go viral
Between dog filters and viral dances, the sovereign released the phrase of the day: “‘Las Meninas’ is much more than a painting”. Thank you, Your Majesty, for enlightening us. Until now we thought it was an elegant screensaver, but it turns out that it is a baroque enigma worthy of a pseudo-intellectual podcast. Of course, we must recognize his style: few can mention his great-great-great-grandfather Philip IV (the one in the painting) as if they were talking about a distant cousin at a family gathering.
The Prado, for its part, must be rubbing its hands. What better marketing strategy than a king in shorts (metaphorically, we hope) talking about art on his 1000th broadcast? With 87 million views, it is clear that the public prefers to see old paintings rather than another makeup tutorial. Or maybe they just tuned in hoping to see if the monarch would blurt out a “this was painted by my five-year-old nephew.”.
The absurdity of the scene is worthy of a contemporary Velázquez: a 21st century king analyzing a work where another 17th century king appears as a secondary figure, all broadcast on a platform where the most seen are usually kittens. Irony? Surrealism? Performance art?No one knows, but the hashtag #MeninasTrendingTopic is already a reality.
Moral? If your cultural dissemination strategy fails, call a Bourbon. That or hire a community manager to explain to Felipe VI what a “duet” is on TikTok for next time.
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