Such a Massive Success that They Had to Extend the Party
It seems that in Nuevo León they discovered the magic formula to get people to leave their homes: tell them that it is to support entrepreneurs. The Mercado Made in Nuevo León, in its edition dedicated exclusively to women, baptized with the inspiring name of ‘Women who Inspire’, was overwhelmed by a human tide of 12 thousand people. Yes, you read that right: twelve thousand souls who, apparently, had a void in their lives that could only be filled with artisanal jewelry, personalized keychains, and the warm feeling of supporting female economic empowerment. How nice, right?
The dynamic couple of the state, Governor Samuel García and his wife Mariana RodríguezSecretary of Economy made a bold decision: extend the hours. Because when success knocks at your door, you don’t tell it “come back tomorrow at 10 am”, you open it even if it’s already night. So the market extended its magic until six in the afternoon on the second day. A risky move, almost as bold as starting a business in Mexico.
Official Speeches and the Miracle of Multiplied Sales
The head of Economy, Betsabé Rocha But the true jewel in the crown, the irrefutable proof of success, was given to us by Zyan Maldonado, a brave woman who ventured into the world of personalized laser printing on thermal glasses and keychains. Your testimony? That in a single glorious day he managed to sell what he normally sells in three or four months. Three or four months. One can’t help but wonder what he will do with the rest of his year. Taking a long vacation? Invest in printing even more personalized keychains? With a euphoria that is difficult to fake, he highlighted: ‘I highly recommend it, they support you in everything, they give you training in marketing, branding, and finances.’ Come on, it wasn’t just a market, it was a lightning MBA with clients included. Who knew that the secret to reactivating the local economy was setting up a fair and bringing together 12,000 buyers desperate to bring something home. So now you know: if your business is slow, don’t worry about digital strategies or five-year business plans. They just need the government to throw a massive event and take the first lady out for a ride. That, friends, is the true entrepreneurial spirit of the 21st century. Did you like this gem of the local economy? Share it on your social networks and make more people discover these entrepreneurship stories! Explore more content like this in our economics section.
