The starting whistle is getting closer, but FIFA has a monumental headache.
While fans are already warming up, the governing body of world football ran into an unexpected wall. Two giants, China and India, with legions of fans ready to rock, still do not have a channel to watch the games. Imagine: millions of people without being able to follow their idols.
175 countries have already signed. But these two powers refuse to put down their pens. The reason? Local television stations say that the price of the rights does not suit them. And meanwhile, 22.6% of the tournament’s global digital reach remains up in the air. It’s like having the ball in the small area and not being able to finish.
This is not just a business problem. It is a blow to the essence of sport: the connection with people. FIFA needs to resolve this quickly, because a World Cup without broadcasting in China and India is like a race without a finish line. The clock is ticking, and the opening whistle waits for no one.




