Artificial intelligence, a new challenge against digital violence

AI becomes a new front in the battle against violence against women, according to Mexican authorities.

The technological race that Mexico cannot lose

Citlalli Hernández Mora said it clearly: Artificial Intelligence is the great challenge to stop digital violence against women. The head of the Women’s Secretariat spoke after signing an agreement with digital platforms, recognizing that technological advancement runs faster than solutions.

“It is the great challenge, to be able to beat or recover time with the accelerated advancement of digital space technologies, of artificial intelligence,” said Hernández Mora. “Because what we don’t want is for violence against women to advance in any space and with any technology.”

How to prevent AI from becoming a weapon?

The case is real and chilling: Diego “N”, an IPN student, generated hundreds of sexual images of his classmates using AI. That episode highlighted the urgency of the issue.

“It is something that we have to continue exploring, discussing and seeing how we generate proposals as a Mexican State and as a Women’s Secretariat so that artificial intelligence is not now a new tool that replicates violence,” the official explained.

Meanwhile, digital culture is already taught in schools with content that promotes equality. But that seems insufficient in the face of tools that grow at exponential speed.

RelatedSheinbaum inaugurates LIBRE Center against gender violence in Juárez

Claudia Sheinbaum went further during the morning conference. For the president, ending violence requires attacking deep causes: training in all sectors and education with true equality.

“It is essential for perception to change, education to change, this way in which many of us were educated to change,” lamented Sheinbaum. “Because it seemed that women had no possibility of reaching different areas because it was prohibited.”

The other leg of the strategy is clear: zero impunity in femicides and violence against women. The agreement with platforms is voluntary – there are no criminal sanctions if it is not complied with – but according to Sheinbaum, it represents assuming social responsibility.

“We don’t just need laws, just sanctions,” he said this morning. “But we need to collaborate in the different areas of society so that together we eradicate violence against women.”

The final call was for respect, especially towards female journalists who cover the presidential source. In a country where the digital space has become a battlefield, this race against time is just beginning.

Rita Cetina Scholarship will benefit 9 million students

Claudia Sheinbaum begins delivery of cards for uniforms and supplies in Tijuana.

Start up in Tijuana

President Claudia Sheinbaum led the start of the Rita Cetina Scholarship card delivery in Tijuana, Baja California. The subsidy covers uniforms and school supplies for public elementary students.

The program plans to benefit nearly 9 million students nationwide. The support will be dispersed from August through the Banco del Bienestar.

Support details

Sheinbaum recalled that this scholarship complements other programs of the Fourth Transformation: the scholarship for secondary school, the Benito Juárez for high school and the Gertrudis Bocanegra for higher education. The objective is to reduce the financial impact of registration, footwear and materials at the beginning of the school year.

The Secretary of Public Education, Mario Delgado Carrillo, pointed out that more than half a million students in Baja California will receive some federal stimulus. He also encouraged parents to enroll their children in the “Live Healthy, Live Happy” program, which offers nutritional counseling, dental care and free glasses.

The national coordinator of Scholarships for Wellbeing, Julio César León Trujillo, explained that 291,036 primary school students will be added to the 292,392 current scholarship recipients in the state in August. Governor Marina del Pilar Ávila Olmeda and a beneficiary student thanked the extension of this social right, which strengthens the family economy and school permanence.

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Sheinbaum inaugurates CBTIS 290 in Tijuana with an investment of 66.5 million pesos

The new center offers 540 spaces per shift and includes the subject of artificial intelligence.

President Claudia Sheinbaum inaugurated the Industrial and Services Technological Baccalaureate Center (CBTIS) number 290 in Tijuana, Baja California. The campus is integrated into the National Baccalaureate scheme as part of the federal goal of generating 200,000 new spaces for higher secondary education in the country.

Investment and capacity

During the ribbon cutting, Sheinbaum explained that the 2025-2026 plan includes 500 educational infrastructure actions. It includes enabling afternoon shifts in secondary schools, expanding current high schools and building new centers under the unified “Margarita Maza” model.

Governor Marina del Pilar Ávila thanked the federal administration for bringing study options closer to areas of high demand. Sheinbaum recalled that graduates can continue higher education at the Rosario Castellanos National University campus that operates in the region.

CBTIS 290 represented a total investment of 66.5 million pesos: 49.2 million in civil works and 17.7 million in technological equipment. It has two three-level buildings, 12 classrooms and a specialized laboratory. It is the only institution in the area that teaches Artificial Intelligence. It also has a multifunctional court, civic plaza and green areas. Its operational capacity is 540 students per shift.

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Felipe Calderón demands financial support for Pato Merlín

The former president says FIFA must compensate the duck's owners for using his image.

Former president Felipe Calderón Hinojosa criticized the designation of Merlin Duck as the official ambassador of Mexico City for the 2026 World Cup. On his social media account, the PAN member pointed out that FIFA and various media make profits from the image of the bird, so its owners deserve fair payment.

“Yes, very good. It came ‘as a gift’, but we shouldn’t leave it like that: they should give it royalties or good financial support, with all the money that FIFA, many media outlets in the world and others with the image of Merlin Duck are making,” he wrote.

Merlin is a two-year-old Peking duck with white plumage and orange legs. He went viral when he was recorded wearing a National Team t-shirt while accompanying his owners – Karla Gómez and her son Christian – to sell water on the streets of the capital. The family considers him another member.

Calderón insisted that the owner, “that little guy who raised him,” should not be left without options after the World Cup. “Get out!” he added, referring to FIFA.

The popularity of duck has crossed borders. International media replicated his story, and President Claudia Sheinbaum invited him to her morning conference, calling him a symbol of Mexican culture. The controversy over the commercial use of his image remains open.

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